Cui said the Elks have revamped the ticket-pricing structure for the first time since 2003.
“How do we understand the challenges that Edmontonians are facing?”
That means the cheapest tickets have been lowered to $15 a pop, while children under 12 can get free tickets.
“We look at this as a night to bring the family together.”
At the East End of the stadium, Cui said the plan will be to give different community groups and cultural organizations the chance to use the Fan Zone. They can use that space to promote themselves.
Cui said it’s about “How to reimagine that space to activate our community partners.”
It’s also a way to bring different cultural flavours to the games.
As one of the very few non-white executives in the CFL, Cui said the issue of diversity is very personal to him.
“If we show value back to community, they’ll come back and support us,” he said. “We know those initiatives work — by giving first.”
Yeah, maybe we don’t need to belabour the point that Edmonton’s bid to get 2026 World Cup Games ultimately ended up in failure. But the bid required partnership from the Elks, who would have been willing to rejig their schedules and move practice facilities in order to accommodate the big event.
Cui said that Commonwealth Stadium continues to be a showpiece for the city, but that we might have to think less about attracting large, traditional big-name events and going after the up-and-coming sports. Commonwealth has already hosted a World Cup Big Air Snowboarding event, with a man-made ramp that extended from above the roof of the stadium to field level.