“All I want is a Pepsi, and she wouldn’t give it to me
All I wanted was a Pepsi, just one Pepsi, and she wouldn’t give it to me
Just a Pepsi!”
– Suicidal Tendencies, “Institutionalized”
If you want a Pepsi, or a locally made beverage at a City of Edmonton facility, chances are you will be out of luck.
On Monday, the Community and Public Services Committee voted to renew a sponsorship agreement between the City and Coca-Cola, but also passed a motion that all details of the deal have to be kept private.
But this secret agreement, and a similar private deal with beer giant Molson Coors, is a source of frustration for local beverage companies.
“[The City is] the only space we’ve approached where it’s just a full-stop no, that there are no discussions to be had,” said Matt Moreau, co-founder of Edmonton’s Earth Water, a company that takes proceeds from bottled water sales and works with the United Nations Food Programme to provide meals for hungry kids around the world.
“We don’t know anything about it (the beer deal with Molson Coors),” said Don McDonald, an Alberta Small Brewers Association board member. “We don’t know how much it’s for, how long it’s for, or even when it could be going to tender.”
Both McDonald and Moreau appeared before the committee Monday, to speak about how these multinational sponsorship deals are blocking local providers from having the chance to get their products into City facilities.
Ward Papastew Coun. Michael Janz, who has been openly critical of the Coke deal in the past, was the only committee member who voted “no” on Monday. Mayor Amarjeet Sohi and councillors Keren Tang and Jo-Anne Wright voted to approve the deal.