Here’s the award-winning question: Will Rogers Place be full for Monday’s broadcast event of the Juno Awards?
“I hope so,” said Renée Williams, co-chair of the committee that brought the Canadian music awards back to Edmonton for the first time in 19 years. “Last time I checked, it was moving in that direction. I hope to see it go that way.”
On Thursday the city kicked off Juno Week, which will see more than 50 acts play at venues across the city as we move towards Monday’s CBC broadcast of the awards ceremony from Rogers Place. But, as the Junos were celebrated at City Hall, the messages were repeated over and over: Tickets are still available. There’s still time to buy tickets. Don’t miss out.
And, a search of the Ticketmaster website shows quite a bit of blue (the colour of unsold seats) for Monday’s awards.
Still, the mood was buoyant at the launch event.
“When we attract these high-profile events, it creates so many benefits for us as Edmontonians and for local business,” said Traci Bednard, CEO of Explore Edmonton. “It shines a spotlight on Edmonton and shows the rest of Canada all about us and everything we have to offer. And, of course, it elevates the profile of our arts and music community, and lets us really show off what we have.”
Mayor Amarjeet Sohi said that the event is “encouraging Edmontonians to be having fun… and filling Rogers Place.” (Another not-so-subtle push for ticket sales. Well done, Mr. Mayor.)
Getting the Junos back to Edmonton required a lot of heavy lifting from a volunteer committee, and the week’s worth of festivities will give a much-needed boost to local concert venues. They’re still wrestling with the new normal of COVID, and, in many of ways, the public needs to be re-energized to see live music again.