Michael Walters, a principal at Edmonton’s Berlin Communications (and Urban Affairs political columnist) said that a four-day week is something that’s never been discussed at his agency.
“We do offer multiple flex days and extra days to make long weekends longer weekends. But generally we like to align our schedule with that of our clients,” he said.
The talks between RED and Brandish began in 2019 — as a conversation between friends.
Then came COVID.
But, after the worst of the pandemic subsided, the two groups began talking again — and found that there were more reasons than ever before to merge the two creative agencies. That merger was made official this week.
“It really is like a marriage, without all of the added benefits,” says Billey, whose firm has done branding work with the likes of OK Tire, the Edmonton Oilers, EPCOR, WorkSafe Alberta, AGLC and Alberta Innovates.
As a reader or smartphone user, you’ve come to recognize how the world of advertising targets you. If you look up an Italian food recipe, your feeds are bombarded with ads about tomato sauce and trips to Rome. Your behaviours are tracked.
But, in creative agencies, we’re seeing the thinking change. Billey and Brandish partner Derek Elliott speak a lot about building brand stories. It’s not about telling you where and when the next sale begins, and where you can find pillow cases for half off. It’s about connecting the advertiser with the public. When you watch this coming Super Bowl, note how many ads are actually trying to sell you something, and how many are simply telling you a story, or just trying to make you laugh.